Theater is going to change!

Personally, I rarely am interested in choosing theater over other forms of entertainment. I like to relax in front of a good ol' fashioned reality TV show. But, sadly, theater is my passion and I feel an over-arching need to do it...darn it. So, how do we stop theater from dying? What will encourage people to see it? I don't want to produce performance art where someone covers themselves with honey and recites sonnets from Shakespeare, but if not the extreme, how does theater evolve and adapt to our society? Do we lower ticket sales? Do we utilize other media in theater? What can we do to put theater back in the spotlight as a viable option for a Friday night out? Give everyone shots of whiskey at the door? Good shows are put on without an audience all the time. So what is the catch? What is the 'it' factor that will help us grow?